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Terms of Service

Effective · April 22, 2026  ·  Last updated · April 22, 2026
Plain-English summary (non-binding)

These Terms of Service (the “Terms”) are a binding agreement between Fair Lakes LLC, a North Carolina limited liability company doing business as North Desk (“North Desk,” “we,” “us,” or “our”), and the individual or legal entity that accepts these Terms (“Customer,” “you,” or “your”). These Terms govern access to and use of the North Desk website at trynorthdesk.com (the “Site”) and the North Desk speed-to-lead automation service (the “Service”). By clicking an “I agree” (or similar) button, creating an account, or using the Service, you agree to be bound by these Terms and by our Privacy Policy.

01Acceptance and eligibility

You have to be 18+, in the U.S., and authorized to bind your business to use North Desk.

You represent that (a) you are at least 18 years of age, (b) you are accessing the Service from the United States, and (c) if you accept these Terms on behalf of a business entity, you have the authority to bind that entity to these Terms and “you” and “Customer” refer to that entity. The Service is offered only in the United States and is intended only for business users. If you do not meet these requirements, or if you do not agree to these Terms, do not use the Service.

02Definitions

Key terms used throughout — Customer, End User, Lead, Service, Conversation, Subscription.

03The Service

North Desk ingests your leads and responds to them by SMS and AI voice, and books them into your calendar.

The Service is a multi-tenant, cloud-based platform that ingests Leads submitted to the Customer, sends SMS messages to the End User using the Customer’s configured voice and consent posture, initiates AI-powered voice callbacks when the Customer’s configuration indicates high intent, and books appointments into the Customer’s connected calendar (Google Calendar or Microsoft 365 / Outlook). Specific capabilities and configuration options are described on the Site and in the Customer’s dashboard. We may add, modify, or remove features from time to time; material changes to subscribed functionality will be communicated per Section 23.

04Account registration and security

You’re responsible for your login, your team’s access, and letting us know promptly if something looks wrong.

To use the Service, the Customer must register an account and provide accurate, current, and complete information. The Customer is responsible for maintaining the confidentiality of its account credentials and for all activity that occurs under its account. We strongly recommend enabling multi-factor authentication. The Customer must promptly notify support@trynorthdesk.com of any unauthorized access to, or unauthorized use of, its account or of any other security incident.

The Customer is solely responsible for authorizing its employees, contractors, and agents to use the Service and for their compliance with these Terms. The Customer will remain liable for actions taken under its account whether by authorized or unauthorized users.

05Acceptable Use Policy

Don’t use North Desk for anything illegal, abusive, high-risk, or restricted under carrier rules.

The Customer will not, and will not permit any End User, employee, contractor, or agent to:

06Customer’s consent and compliance obligations

You — not us — get consent from your leads, honor opt-outs, keep the records, and take the hit if you don’t.

The Customer is the party responsible for obtaining, maintaining, and documenting consent from every End User the Service contacts on the Customer’s behalf. The Customer represents, warrants, and covenants on an ongoing basis that:

The Customer’s obligations under this Section 6 are material. Breach of this Section is grounds for immediate suspension or termination under Sections 19 and 20 and triggers the indemnification obligations in Section 18.

07Subscription, billing, and renewal

Subscriptions auto-renew. Cancel anytime in the dashboard. We bill through Stripe; failed payments trigger dunning.

The Service is offered on a subscription basis. Fees and included usage are displayed on the pricing page and confirmed at checkout. Unless otherwise stated, subscriptions automatically renew at the end of each billing period (monthly or annual) at the then-current list price, charged to the Customer’s payment method on file through Stripe.

The Customer may cancel a subscription at any time from the dashboard. Cancellation takes effect at the end of the current billing period; the Customer retains access through that period. Except where expressly stated in Section 9 or required by law, fees are non-refundable.

If a payment fails, we will attempt to re-charge the payment method (“Smart Retries”) over a reasonable dunning window and will notify the Customer by email. If payment is not collected within the dunning window, we may suspend the Customer’s access to the Service and, after a further reasonable period, terminate the account.

We may change prices prospectively. For subscription renewals, we will provide at least 30 days’ advance noticeof any price increase that applies to the Customer’s plan. Prices exclude applicable taxes, which the Customer is responsible for except where we are required to collect them.

08Usage limits and overages

Each plan includes a volume. Go over and overages are billed monthly at the published rate.

Each Subscription tier includes a defined volume of Conversations per billing period as published on the pricing page. Usage above the included volume is billed monthly at the per-Conversation overage rate published for the Customer’s tier. We do not refund overage charges once usage has occurred. We do not refund third-party pass-through charges (for example, telephony minutes or SMS segments beyond the included allotment) that have been incurred on the Customer’s behalf.

0930-day money-back guarantee

Not happy in your first 30 days? Email us for a refund of the base subscription — overages and pass-throughs excluded.

If the Customer is not satisfied with the Service in the first thirty (30) days after its first paid invoice, the Customer may request a refund of the base subscription fees paid in that period by emailing support@trynorthdesk.com. The money-back guarantee applies to the base subscription fee only. It does not apply to (a) consumed overages or Conversation charges above the included volume, (b) third-party pass-through charges such as telephony and SMS fees, (c) one-time setup or onboarding fees, or (d) renewals after the first paid billing period. The guarantee is available once per Customer.

10Intellectual property

We own North Desk. You own your Customer Data. Neither of us gets the other’s rights.

As between the parties, North Desk owns all right, title, and interest in and to the Service, the Site, the underlying software, the North Desk name, logo, and marks, the AI prompts and configurations we develop, all documentation, and any feedback the Customer provides (subject to Section 13). Except for the limited license in Section 12, no rights are granted to the Customer by implication, estoppel, or otherwise.

As between the parties, the Customer owns all right, title, and interest in and to the Customer Data. The Customer grants North Desk a worldwide, non-exclusive, royalty-free license to host, store, transmit, display, process, and otherwise use the Customer Data solely to provide, secure, monitor, and improve the Service for the Customer, and as otherwise permitted by these Terms and the Privacy Policy. This license terminates when the Customer Data is deleted in accordance with Section 19, subject to our rights to retain aggregated or de-identified information and to comply with legal obligations.

11Customer Data and Data Processing Addendum

We process Customer Data as a processor acting on your instructions. A DPA is available on request.

To the extent North Desk processes personal information contained in Customer Data on the Customer’s behalf, North Deskacts as a “processor” (or “service provider” under CCPA) and the Customer acts as a “controller” (or “business”). Our processing of personal information is governed by the Privacy Policy and by these Terms. Upon the Customer’s reasonable written request, we will execute a separate Data Processing Addendum containing the clauses required by applicable law (including, where applicable, CCPA contractor terms and GDPR Article 28 terms). Until a separate DPA is executed, these Terms together with the Privacy Policy constitute the data processing agreement between the parties.

12License grant

We license you to use the Service — as a subscriber, for your business, during your Subscription. Not transferable.

Subject to these Terms and the payment of applicable fees, North Deskgrants the Customer a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service during the term of the Subscription for the Customer’s internal business purposes.

13Feedback

If you give us ideas, we can use them freely. We’ll still give you credit where appropriate.

If the Customer provides us with suggestions, enhancement requests, recommendations, or other feedback relating to the Service (“Feedback”), the Customer grants North Desk a perpetual, irrevocable, royalty-free, worldwide license to use, modify, and incorporate the Feedback into the Service or any other North Desk product or service, without obligation to the Customer.

14Confidentiality

Anything non-public the other side shares under these Terms is confidential. Don’t share it outside what these Terms allow.

Each party may disclose to the other non-public business or technical information that the disclosing party designates as confidential or that, under the circumstances, the receiving party should reasonably understand to be confidential (“Confidential Information”). Confidential Information does not include information that (a) is or becomes publicly known through no fault of the receiving party, (b) was known by the receiving party free of confidentiality obligations before disclosure, (c) is rightfully received from a third party without a duty of confidentiality, or (d) is independently developed by the receiving party without use of the disclosing party’s Confidential Information.

The receiving party will use the disclosing party’s Confidential Information only as necessary to exercise rights or perform obligations under these Terms, will protect it with the same care it uses to protect its own Confidential Information (and in no event less than reasonable care), and will not disclose it to any third party except to its employees, contractors, and advisors who have a need to know and are bound by confidentiality obligations at least as protective as these. Compelled disclosure under law, subpoena, or court order is permitted if the receiving party gives prompt notice where legally permitted and cooperates with reasonable efforts to limit the disclosure. Upon termination of these Terms, the receiving party will return or destroy the disclosing party’s Confidential Information, except as required to be retained under law or the Privacy Policy.

15Third-party services

North Desk depends on Twilio, Google, Microsoft, Vapi, and other providers. Their outages aren’t our liability.

The Service interoperates with third-party services, including Twilio, Vapi, Anthropic, OpenAI, Google, Microsoft, Stripe, Supabase, Vercel, and Railway. Those services are provided by their respective providers under their own terms and are subject to their availability, pricing, and restrictions. We are not responsible for the acts, omissions, or availability of third-party services, and we will not be liable for any failure of the Service caused by a third-party service outage, change in API, rate limit, or policy change. Where an upstream provider changes a policy or API in a way that materially affects the Service, we will use commercially reasonable efforts to adapt and to notify affected Customers.

16Warranties and disclaimers

The Service is provided “as is.” AI outputs can be wrong. Review the work the Service does on your behalf.

The Service, the Site, all content, and all AI-generated outputs are provided “AS IS” and “AS AVAILABLE,” with all faults and without warranty of any kind. To the maximum extent permitted by law, North Desk disclaims all warranties of any kind, whether express, implied, statutory, or otherwise, including without limitation any warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, and any warranties arising out of course of dealing or trade usage.

Without limiting the foregoing, North Deskdoes not warrant that the Service will be uninterrupted, timely, secure, or error-free; that defects will be corrected; that the Service will meet the Customer’s requirements; that AI-generated outputs will be accurate, complete, appropriate, or result in any particular conversion, booking, response rate, or commercial outcome; or that communications delivered through the Service will reach the intended recipient. AI models are probabilistic and can produce incorrect or unexpected outputs. The Customer is responsible for reviewing bookings, transcripts, and AI-drafted communications and for any action taken in reliance on them.

17Limitation of liability

Our liability is capped at the greater of $100 or what you paid us in the 12 months before the claim. No indirect or consequential damages.

To the maximum extent permitted by law, in no event will North Desk, its affiliates, or any of their respective officers, directors, employees, agents, or licensors be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages, or for any damages for lost profits, lost revenue, lost business, loss of goodwill, loss of data, or business interruption, whether arising in contract, tort (including negligence), strict liability, or any other legal theory, even if North Desk has been advised of the possibility of such damages.

To the maximum extent permitted by law, the aggregate liability of North Desk and its affiliates arising out of or relating to these Terms, the Service, or the Site will not exceed the greater of (a) one hundred U.S. dollars ($100) or (b) the fees paid by the Customer to North Desk for the Service in the twelve (12) months immediately preceding the event giving rise to the claim.

The limitations in this Section 17 apply to the fullest extent permitted by law in the applicable jurisdiction. Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for certain damages; the above limitations apply only to the extent permitted in those jurisdictions.

18Indemnification

You cover us for claims caused by your misuse or your failure to get consent. We cover you for claims that the Service itself infringes someone’s IP.

Customer indemnification of North Desk

The Customer will defend, indemnify, and hold harmless North Desk, its affiliates, and their respective officers, directors, employees, agents, and subprocessors from and against any and all claims, demands, actions, investigations, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to:

North Desk indemnification of Customer

North Desk will defend the Customer against any third-party claim alleging that the Service, as provided by North Desk and used by the Customer in accordance with these Terms, infringes a third party’s registered U.S. patent, registered U.S. copyright, or registered U.S. trademark, and will pay amounts finally awarded by a court of competent jurisdiction or agreed in settlement. North Desk’s obligation under this paragraph does not apply to the extent the claim arises from (a) Customer Data, (b) the Customer’s combination of the Service with any product, service, or data not provided by North Desk, (c) the Customer’s modification of the Service, (d) the Customer’s use of the Service after North Desk has notified the Customer to stop, or (e) a violation of these Terms. If the Service becomes, or in North Desk’s reasonable opinion is likely to become, the subject of an infringement claim, North Desk may, at its option, (i) procure the right for the Customer to continue using the Service, (ii) modify the Service to render it non-infringing, or (iii) terminate the affected portion of the Service and refund any prepaid, unused fees for that portion.

Procedure

The party seeking indemnification will promptly notify the indemnifying party in writing of any claim, give the indemnifying party sole control of the defense and settlement of the claim (provided that any settlement imposing liability or obligation on the indemnified party requires that party’s prior written consent, not unreasonably withheld), and cooperate reasonably with the indemnifying party’s defense.

19Termination

Either of us can end this. We’ll give you 30 days of data-export access before deleting.

The Customer may terminate its Subscription at any time from the dashboard; termination takes effect at the end of the current billing period. We may terminate these Terms and the Customer’s access to the Service (a) on 30 days’ written notice for convenience, (b) immediately for the Customer’s material breach of these Terms that is not cured within 10 days after written notice, (c) immediately for any breach of Section 5 (AUP) or Section 6 (Customer compliance), (d) for non-payment that is not cured within the dunning window, or (e) immediately upon the Customer’s bankruptcy, assignment for the benefit of creditors, or similar event.

Upon termination, the Customer’s right to use the Service ends. For 30 days following termination, we will make a Customer-initiated export of Customer Data available through the dashboard or upon request. After that 30-day period, we will delete Customer Data from our production systems except for (i) aggregated or de-identified information, (ii) information we are legally required to retain (billing records, TCPA opt-out records, etc.), and (iii) information retained in backup copies that are cycled and deleted in the ordinary course. Sections that by their nature should survive termination will survive, including Sections 6, 10, 11, 14, 16, 17, 18, 21, 22, 24, and 25.

20Suspension

If something’s wrong — AUP violation, security concern, carrier compliance issue — we can suspend immediately.

We may suspend the Customer’s access to the Service immediately and without advance notice if we have reason to believe that the Customer or its End Users are violating Section 5 (AUP) or Section 6 (Customer compliance), if continued access poses a security, legal, or compliance risk to North Desk, its subprocessors, carriers, or other customers, if an upstream provider (including a mobile carrier, telephony provider, or OAuth provider) requires suspension, or if required by applicable law. We will restore access when the underlying issue is resolved to our reasonable satisfaction. Suspension does not excuse the Customer’s obligation to pay fees for the period of suspension except where the suspension results from a failure by North Desk to deliver the Service.

21Governing law

North Carolina law governs. Courts in Wilmington, NC are the forum for anything not subject to arbitration.

These Terms are governed by and construed in accordance with the laws of the State of North Carolina, USA, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply. Subject to Section 22 (Dispute resolution), the state and federal courts located in Wilmington, North Carolina (or the nearest appropriate North Carolina venue) will have exclusive jurisdiction over any matter not subject to arbitration, and each party consents to the personal jurisdiction of those courts.

22Dispute resolution

Informal first, then binding arbitration — with a class-action waiver, a small-claims carve-out, an IP/confidentiality carve-out, and a 30-day opt-out right.

Informal resolution first

Before initiating any formal dispute, each party agrees to first attempt in good faith to resolve the dispute informally. A party must notify the other in writing of the dispute, describe it in reasonable detail, and give the other party at least 30 days to resolve it. Notice to North Desk must be sent to legal@trynorthdesk.com.

Binding arbitration

If the parties do not resolve the dispute informally within 30 days, any dispute arising out of or relating to these Terms, the Service, or the Site will be resolved by binding arbitration administered by the American Arbitration Association (“AAA”) under the AAA Commercial Arbitration Rules (and, where the claim amount qualifies, the AAA Consumer Arbitration Rules). The arbitration will be conducted by a single arbitrator, seated in Wilmington, North Carolina, and conducted in English. The arbitrator’s award is final and binding and may be entered in any court of competent jurisdiction. The Federal Arbitration Act, 9 U.S.C. §§ 1 et seq., governs the interpretation and enforcement of this arbitration agreement.

Class-action waiver

Each party waives any right to participate in a class, collective, or representative action, and the arbitrator may not consolidate or join claims of more than one party. If this class-action waiver is found unenforceable, the remainder of this Section 22 will be severed and the dispute resolved in court, except that the parties continue to waive any right to a jury trial.

Small-claims carve-out

Nothing in this Section 22 prevents either party from bringing a qualifying dispute in small-claims court, provided the claim remains on an individual (non-representative) basis and within the small-claims court’s jurisdictional limits.

Injunctive relief carve-out

Either party may seek injunctive or other equitable relief in a court of competent jurisdiction for actual or threatened infringement, misappropriation, or violation of intellectual-property rights, confidentiality obligations, or scraping/reverse-engineering prohibitions.

30-day opt-out

The Customer may opt out of this arbitration agreement by sending a written notice to legal@trynorthdesk.com with the subject line “NORTH DESK ARBITRATION OPT-OUT” within 30 days of first accepting these Terms or any materially amended Terms. The notice must include the Customer’s name, the account email, and a statement that the Customer wishes to opt out of the arbitration provision. Opting out does not affect any other provision of these Terms.

23Changes to these Terms

We’ll give you notice of material changes. Continued use after the effective date = acceptance.

We may update these Terms from time to time. For material changes, we will provide at least 30 days’ advance noticeby email to Customer account administrators and by notice in the dashboard, with an updated “Last updated” date above. Changes required by law, changes addressing a security or abuse risk, and changes to features or pricing that do not materially reduce the Customer’s rights may take effect sooner on reasonable notice. Continued use of the Service after the effective date of updated Terms constitutes acceptance. If the Customer does not agree to the updated Terms, the Customer may terminate under Section 19.

24Miscellaneous

Standard boilerplate — entire agreement, severability, no waiver, no assignment by you without us, force majeure, English.

25Contact

Legal questions go to legal@, privacy questions to privacy@, everything else to support@.

For legal notices and questions about these Terms: legal@trynorthdesk.com.

For privacy-related questions and requests: privacy@trynorthdesk.com.

For general support: support@trynorthdesk.com.

Mailing address: Fair Lakes LLC, 301 Fair Lakes Dr, Wilmington, NC.